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Favouritism – It’s A Thing



By Dania Dense
Modelling 101 – A Models Diary

It’s hard to separate personal feelings from business in modeling sometimes. Regardless of experience level, being neglected or looked over in favor of another model never feels good. But it is important to understand that this will happen in your career and to accept it as another part of the territory that comes with being involved in the modeling industry.

Cliques are prevalent in modeling. Sometimes it’s good, sometimes it’s bad. Even in the biggest markets, people run in small social circles. It isn’t uncommon for certain photographers, models and even clients to form cliques and only use each other in their projects. This can make it difficult for a model to break the ice and get invited into the group but if they happen to make the cut, it can be a wonderful social circle to be a part of.

However, there is a downside to favoritism–it feels good if you are the favorite but it sucks if you’re one of the odd ones out. I’ve experienced this a number of times. I once did a shoot with another female model and it went off without a hitch but I could tell that the photographer liked working with her more. I don’t think it was necessarily because she was a “better” model than me, but she had an in demand look and apparently it was one that the photographer just really loved. He took more pictures of her than me but I didn’t think too much about it at the time because I was focused on the shoot and was in my “model mode.”

A few weeks later, I wanted to see how the photos turned out so I visited the photographer’s Facebook page and saw he had posted an album of the shoot. Out of all the images that he posted online, there were only 2-3 photos of me…the rest were all her. That stung–especially when he posted on his FB Wall a picture he took of a large poster he had printed out of one of her shots. I thought to myself, “Were my photos not good enough to print out as a poster?” And the thing is–it was a poster for his own home, not for selling to people. If that doesn’t scream “favoritism,” I don’t know what does.

He went on to do a whole series of shoots with this particular model and he was posting all these amazing shots just about every week–shots that I knew I could totally pull off and would have been great for both our portfolios. He never once contacted me to say thanks for doing the shoot, didn’t reply back to my messages and didn’t take time to give me copies of the pictures. I ended up downloading copies of the ones he posted on his Facebook…there weren’t that many anyway. I took the hint and never contacted him again.

BUT I got over my hurt feelings and moved on. It’s human nature to feel bad or like you’re not good enough when a photographer or client isn’t very shy about showing which models he/she enjoys working with more. However, there is a time frame for feeling sorry for yourself. Having a pity party last too long because you feel you didn’t get a fair amount of attention from a client only prevents you from getting back on track and distracts you from focusing on snagging that next opportunity.

The favoritism bug shows up not just in shoots but fashion shows as well–I can’t tell you how many times I’ve gone to castings for fashion shows and automatically knew who was in the “clique.” I wasn’t the least bit surprised when I didn’t make the cut but all the “favorites” that knew the production crew and/or show director did. It is what it is.

Anytime I start to remember how sucky it felt to be “left out” or if I’m experiencing a bad case of favoritism, I automatically reflect on the countless photographers and clients that treated me like their favorite and remind myself that I am very well liked/loved by those I’ve worked with in the industry. They know they can count on me to deliver, which is why they always come back and hire me for additional projects. So instead of pouting because I wasn’t the favorite, I instead remind myself how lucky I’ve been to be the favorite for other people.

There’s nothing wrong with being a “favorite” of someone BUT it is wrong to act on it and make other models you’re working with feel inferior. I’ve never done that and I frown upon those that do. If I happen to be on a shoot or in a show and I’m one of the more favored or more used models during the project, I’ll enjoy the attention for the moment but always make an effort to engage the model(s) that end up being the odd ones out. During the downtime I’ll talk to them, get them to laugh, be more comfortable and eventually try to distract them from thinking about why they aren’t the favorite.

It’s okay to shine in the spotlight but never let it consume you. Shine that light on others in the process and it’ll minimize the sting. They’ll be thankful for your consideration.

Confessions Part 3: A Heavy Book And Long Castings



By Agata Descroix – @agatacruz
An excerpt from her book – Confessions of An Autistic And Sexually Confused International Model

Being a model seems easy. But for me, it’s a whole tricky experience. You are confronted by obstacles:

First, people at castings:
They have NO logic whatsoever! Either they are so nice and sociable and you don’t get the job or they are silent and icy-cold and you book it. My first casting day is like being in Charlie’s Chocolate Factory: it seems all beautiful and exciting, but things are not that pink. I don’t get booked at the first two castings. I don’t know anything about modeling, so I feel like a huge fail! My booker reassures me and tells me that clients need to get to know you before they want to work with you. In Mexico, there is a fashion law: the more jobs you get, the more jobs you will have. I feel a bit better.

Second, you have to learn a new type of vocabulary:
It’s a little annoying, considering the fact that I want to learn artists and paintings names, and not modeling gibberish. But I try my best. Damian shows me the first steps but when I come home, I make a list of everything like a nerdy student. I always make lists. It helps me to visualize things. I open my old computer and I start to write on my diary:

The book is a very heavy portfolio that never fits into your handbag and is supposed to show your work and your capacities to a client. It’s full of pictures from the jobs you’ve done, so mine is full of nothing.

Do you know business cards? Well, imagine them 10 times bigger than you know, and then, tadaaaa! You have a comcard. It is the trace you leave behind when you do a casting. Pupils leave apples on their teacher’s desk; you leave posters of your face to clients. They always have a pile of comcards on their table and choose the model they want from it!

The first time they asked me my measurements, I said I was 5’10”.
No no no! You have to repeat the whole novel: chest, waist, hips, height, weight and shoe size! It seems to be a main reason to book you or not because the other models are always nagged about their measurements at the agency, however they seem to be all the same. Sometimes, clients might not believe you and stick out a measuring tape from their inside pocket staring at you with an evil “let’s see” look. They don’t reprimand you but they will probably call your agency later to tell them the dirty secret they have discovered.

Yes, yes, everybody knows what is about casting, but has anybody an idea of what is it really? A casting starts with a couple of hours waiting, doing nothing, and then a quick hello to a whole bunch of serious people who ask you always the same questions. You give your book and the whole bunch of serious people goes briefly through it, before taking one of your comcards and hand the book back at you with a tired “thank you! Good bye!” THIS is a casting. I might live in Alice in Wonderland, but I imagined I would make a spiritual connection with the client and have a cup of tea with them, discussing my blossoming career. Definitely too Bali…

When you get booked, you might get a printed sheet that describes the job. Not always, but it happens. Basically, the chart is a little paper that makes you nervous before doing anything. It seems to be made for it. It describes all the people that will be present during the shooting or show, and mention the name of the photographer. If you Google this name, you will feel completely under experienced and intimidated, in front of all the flawless girls you see on the webpage. Then… You become aware of the existence of Photoshop… But that’s way afterward.

Baby inexperienced model. Usually the “New Face” is 15 or 17. In my case, let’s not talk about the age. I feel like an innocent 7 years old girl, asking why earth revolves around the sun, gasping when hearing the answer and running randomly in the city…

Confessions Of An Autistic & Sexually Confused International Model – Part 1
Confessions Of An Autistic & Sexually Confused International Model – Part 2
Confessions Of An Autistic & Sexually Confused International Model – Part 4
Confessions Of An Autistic & Sexually Confused International Model – Part 5
Confessions Of An Autistic & Sexually Confused International Model – Part 6
Confessions Of An Autistic & Sexually Confused International Model – Part 7
Confessions Of An Autistic & Sexually Confused International Model – Part 8
Confessions Of An Autistic & Sexually Confused International Model – Part 9
Confessions Of An Autistic & Sexually Confused International Model – Part 10

It’s Not As Easy As It Seems – Posing Takes Practice



By Dania Denise
Modeling 101 – A Model’s Diary

Posing is the major duty of any model, male or female. Even runway models are required to post at the end of the catwalk. This skill comes naturally to many models but does take time and a lot of practice to master.

Perhaps one of the biggest challenges that comes with posing is the fact that it requires a model to multitask mentally. How so? Well, there’s a lot that goes into posing–namely the details. It doesn’t take much for one tiny posing error to throw off or even ruin an otherwise amazing photo.

This subject is hard for me to explain in words but the best way for me to capture the essence of what goes into posing and why it requires multitasking is to imagine yourself striking a pose in front of the camera.

Actually, you know what? I want you to get up right now and do a pose in front of the mirror. Don’t think–just do.

Got your pose? Good…now hold it. Hopefully you’re in a position to be able to still read this blog post as you’re doing your pose because the next step is to ask yourself the following questions. If you’re not in a good position to do both, read this first and then ask yourself these questions in your head or have a friend/sibling read the following questions out loud to you while posing and make adjustments as needed:

1. Is my whole body posed or just certain parts?

It’s easy for models to pose and “think” they’ve got a complete pose when, in reality, only their top half is posing or vice-versa. When it comes to full body images, your entire body should be posed. This doesn’t mean some crazy, off-the-wall dynamic where every appendage is doing something different. For example, say your pose is simply having your hands on your hips or posing them near your face/neck area. Well, what are you doing with your feet and legs? Are they just boring or are you doing something with them?

You should be posing even if there’s a part of your body that’s not showing on camera. When sitting down, for example, although the focus is on your upper body, your posing will be more successful if you’re also positioning your legs a certain way. When your entire body is involved, it influences the pose overall…plus, it’s just easier to do, in my opinion.

2. What do my hands look like? Are they posed in a way that will photograph well?

Being mindful of how your hands and fingers are is crucial in a majority of poses. I’m sure you’ve all seen the ANTM episode (from the petite cycle, I believe), where they described a model’s hand as “the claw.” Amazing picture but that dang “claw” just messed it up.

When posing, look at your hands/fingers. Are you unconsciously clenching your hands into a fist? You’d be amazed how naturally people do it without even realizing it. It’s important to have the fingers properly spaced out (not too much) but not so close together that it would look funny. Depending on the angle, if you don’t pose your hands right, it could look like you’re missing fingers or have a stump (believe me, I’ve seen it and it’s pretty comical).

3. What am i doing with my feet? are they positioned in a way that makes the pose look good overall?

Similar to my response for question #1. If your upper body is posed great but your legs are kinda blah, the whole image will be blah. There isn’t a whole lot you can do with your feet/legs but with time and practice, it is possible to create nice poses where the lower body works in harmony with the upper body.

4. Are my arms blocking my torso in anyway?

Depending on the angle, it is important to try not to unnecessarily block your torso with your arms for posing where you are standing (there are a few poses where this can be done in a nice way but not many)…the main reason being that in photographs, it can make a model look “wider” than he/she really is, which is never flattering.

5. Am I sucking in my stomach?

It doesn’t matter if your stomach is already pretty flat–believe me, it can be sucked in more. The camera captures and emphasizes problem areas, even the ones we didn’t think were there. Anytime you’re posing, it’s just good habit to suck in your stomach while shooting, especially if you’re doing a 3/4 angle or profile. Not only does it photograph better, it makes your posture better when posing.

6. Is the pose i’m doing flattering to my body shape?

This is where models need to be realistic. This (pardon my French) damn pose below is NOT for everyone:

Yes, this pose looks very cool…it screams high fashion but we’re not all high fashion models. 9 times out of 10 I’ve seen non-fashion models do this pose (and are so serious about it) and I’ve gotta say it just looks absolutely terrible! Just put your hands on your hips normally and command the photo with good posture (chest out, stomach sucked in, back straight) and trust me, it will look much better and work in your favor.

7. How is the angle/position of my head/face? Is my chin properly posed at the right angle?

On this point, I’m talking specifically about the actual posing of your head/face, not facial expression. One of the most common feedback models get from photographers while shooting is, “chin up” and “chin down.” These angles make a huge difference.

Posing with your chin down too much means a serious forehead shot and it throws the proportions/angles of your face off whack (namely, making your eyes look demonic as you’re staring up at the camera). Putting your chin up too much means an up the nose shot. However, there are exceptions to this rule when it comes to having the chin up too much…but it mostly applies to beauty shots so unless you’re doing beauty/portrait or certain stylised head shots, don’t have your chin up so high. Also, Leaning your head too far sideways can photograph as if your neck is broken.

As you can see, there is a lot of mental things a model has to cross of the multitasking checklist while posing. Sounds overwhelming, doesn’t it? That’s because it is and is one of the many reasons why modeling isn’t as easy as it seems, nor is it for everyone. It isn’t possible to strike the perfect pose every single time, which is why it takes hundreds of photographers to find the key 1 or 2 that end up being used to produce the final results.

KickBoxing: The Model Workout



By Alex K
Blog – Runway Duty

Although not many people in my town don’t do sports, I know a lot of models are too busy for outside activities. The difficult thing is that you can’t expect to get jobs if you’re not fit. So what’s an activity that doesn’t take much time out of your day, but gets you fit and feeling strong? Kickboxing.

Unlike most of my friends I play zero sports- I just don’t have the time now. But I still need to be able to make it up three flights of stairs at school without passing out, or walk down the runway and not be gasping for air.

First, I tried running outside. This seemed like a good idea, until I actually set out and found myself constantly slipping on ice from the recent Nor’Easter blizzard. Until I found a treadmill, running was out of the picture.

Then I tried doing workouts at home on my floor, using youtuber “Blogilates” as my mentor. I found, however, it was more than difficult to motivate myself everyday after school to work out- plus, no one was there to see me flake.

Finally, my friend Maya texted me, and asked me if I wanted to try kickboxing with her. With no other options, I quickly responded with a thumbs-up emoji.

The class was an hour long and burned off over 700 calories. We both enjoyed it so much over an angry rowing coach or a 5-mile run. The best part wasn’t even the awesome muscles we gained, it was how it eased our stress.

After a long and busy day at school, it was nice to go to a class (out of town, away from my peers) and just punch over and over. Punching and kicking not only builds muscle and burns fat, and burns off all anger and anxieties.

The trend

A lot of the famous models and Victoria’s Secret Angels are catching on to the kickboxing trend as well. Karlie Kloss, Gigi Hadid, Taylor Swift, and Elsa Hosk to name a few.

“I only box. It’s the only thing that keeps me sane. I can’t just go to the gym and run. I’d rather die” said Hadid. Hadid’s trainer Rob Piela understands the pressure she’s under as well. Sometimes they just “lie on the floor and talk.”

You don’t have to be a model to kick box. Most of the women in my class are tattooed mother’s or grandmother’s. I actually feel more of an outsider, but they’re all sweet and give me tips on punching.

The benefits

1. Kickboxing requires the use of all muscle groups. Upper body, lower body, and core. “The legs become more toned and defined through the kicks and jumping movements. The core and torso area of the body is conditioned through the requirements to rotate, bend and support all movements and sequences that are performed. The back, shoulders and arms are conditioned through the movements that require punching and blocking” said FitnessHealth101.

2. It improves your flexibility, as well as your balance and agility.

3. Always a challenging activity- you can always improve.

4. Raises the heart rate and improves cardiovascular activity.

5. You get all your anger out on the bag or your partner instead of your annoying sibling or nagging parent.

6. The skills you learn can actually be used. Warn anyone who wants to rob your house before-hand.

A Model’s Workout On The Road



By Michele Smith
Facebook – MicheleSmithMarketing

Each and every one of us suffers from not exercising on the road. This includes each time you have made a conscience effort to even fill up pack of your overnight bag with sports bras and tennis shoes; while not working out whatsoever. Supermodels not only have a stringent diet routine, but a very strict exercise routine as well.

What exactly do models do for their personal routine when they are exercising out on the road? Most people in general cannot count on on all exercise equipment even working in a hotel gym – their home away from home. Please read further if you want to read about an exercise “Plan B” when you are out and a on the road, supermodel or not.

IF you bring it, it will come

When it comes to fruition the, “let’s assume the gym is run down attitude”, might as well be replaced with the “bring it myself mantra” – as this will work in the short term. Hopefully, your hotel is in a nice enough area where you can throw one some shoes and pound the pavement; but if not, you can easily bring some sliders and a rolled up exercise matt. Sliders are a great way to work your abdomen and legs; while your travel matt is also great for working your inner core. A jump rope is also a great way to add some high impact cardio to your workout, while taking up minimal space in your luggage.

Download an online workout prior to departure

Most models cannot afford to have a personal trainer in tow with them for their majority of their trip. On the flipside, most trainers offer online workouts for their clients on the go. This includes customized workouts where trainers will design a workout that is hotel savvy as well. Expect these workouts ab and plank heavy; combined with multiple burpees.

The Terminal B Workout

This is very sound advice when it comes to a model on the run or not. Let’s say for example that your, flight is delayed. Do you A. run to Starbucks and find a seat in the terminal, or B. go on an exploratory mission for some sushi and maybe walk to the shopping area in another terminal. We are not saying miss your flight, but staying active vs. sitting when you have the time, is an activity most people do not consider when they are busy focusing on getting to their connecting flight and staying complacent.

Bring your kids

If this is not a work-related trip, you can guarantee not to be sedentary when you have your kiddos along for the ride. The activity pirates will have you walking on the go nonstop, taking a break at the local amusement park or have you chasing them down the beach in a matter of minutes. On these type of trips, be sure to have your wallet in toe to stock up on boogie board rentals and dive accessories for the whole family. Another great theme with traveling with kids without question is that you end up eating and crashing a little bit earlier.

Model Maison – Molly Gay



This is an edit from the beautiful website called Model-Maison. Model-Maison is a project of love and dedication that has seen the photographer, Cybele Malinowski shoot models in their bedrooms all over the suburbs of Sydney, LA, London, Ukraine and shanghai. Each week we will be featuring a new model from Model- Maison.

Photography // Cybele Malinowski

Model // Molly Gay @ Chadwicks

Stylist // Angela Liang

fashion credits // Limedrop Dress, Kinga Ksilla silk pants

Project Runway Success Stories



By Calynn M. Lawrence

Lifetime Network’s hit television series, Project Runway, debuted back in 2004 and is still running strong on its 16th season! This was designed to be a competitive opportunity for aspiring fashion designers to prove their worthiness and compete for a $100,000 cash prize and a stellar design contract.

However, with such a strenuous and cut throat roster of tasks and elimination rounds, some may wonder is it even worth it to compete? After all, there are extensive auditions to even be considered for the show along with an extremely intense host of challenges that come along with being chosen. After all of which, there can only be one winner. What if it isn’t you? Fear not, this article is going to show you three awesome examples of success stories of why the process is worth it in the end!

Christian Siriano

He’s probably known as the most popular winner of Project Runway in the entire of history of the television series. He was a mere 20 years of age when he triumphed over tens of older, more experienced designers back in season 4! Now, he has built up his empire to entail all facets of fashion including a handbag line, clothing apparel, shoes and a special affordable collection with Payless Shoe Source.

Some of his best celebrity clients include the multi millionaire pop singer, Taylor Swift amongst others. His social media presence is beyond ordinary, with a whopping near 500 k followers on Instagram alone! Where can you find Christian Siriano? His work is sold at Saks Fifth Avenue, Neiman Marcus, Payless Shoe Source and www.christiansiriano.com

Jeffrey Sebelia

Jeffrey Sebelia was no stranger to the fashion industry before his victory in the Project Runway competition. His unprecedented genius and quirk attracted a host of celebrities such as Elton John, Gwen Stefani, Tommy Lee and Madonna! Obviously, with such expertise he was destined to win.

In addition to his many celebrity clients, he is now the head designer at fashion house, Fluxus and has his own children’s line “La MInitura” which can be found at retailers such as Kitson and Barney’s New York. It’s no wonder why his crafty juxtaposition of posh and punk are so popular!

Irina Shabayeva

Not only is she an accomplished college graduate, she is a brilliant fashion designer! Irina Shabayeva has acquired a list of popular start clients such a Selena Gomez and Carrie Underwood since her win at Project Runway! This is not all, she has sinced landed a partnership with Macy’s Inc in which she has her own exclusive fashion line for women who appreciate everyday elegance. She has come a long way and is not stopping yet!

Below and behold three of many success stories from Project runway champions. Yes, the process may be a doozie but the benefits of your potential victory are endless.

Do I Miss Modeling? Only Sort Of



I almost feel ashamed writing this, but it needed to be said.

I only sort of miss modeling. Yes, it was an amazing experience that I would never trade for anything, but every day when wake up and slowly make my way out of bed, I’m glad that it is over.

I started modeling when I was 14 years old. My mother wasn’t behind it at first, but I kept pushing her, and she reluctantly went along. Within a year, I was signed and had my first big contract by the time I was 17. Everything moved so fast that it is hard to believe it’s been 15 years.

There was this crazy excitement involved with modeling. Every day was literally an adventure of some sort. Every little thing mattered- a blemish on your cheek, a cracked nail. These are important.

While I was so caught up in looking my absolute best, life flew by. I swear it was: ‘wake up, look in the mirror, exercise, go to a shoot/chat with my agent or a go-see, eat, and sleep again’. Sometimes there were opportunities to hang out, especially if it were after a big event, but even that were work.

It was a constant cycle of looking a certain way, and being a certain thing. Now, I’m not complaining about that – I mean, not at all – but it is nice to be able to be me for a change.

As I think back on all of it, there were definitely some things I missed out on because I was too busy with my modeling career. I mean, some of that can be expected simply because I was working so much. For example, a few years ago I missed my best pal’s wedding because I was shooting overseas. But there were other things as well. For the past 10 years, my social life has been non-existent.

You’d think models would have plenty of friends, right? Man — is that a load of bullshit. Yes, there were girls I hung out with, but those girls were only interested in the same things I was – work opportunity. Having friends that truly care about you is something many of us sacrifice while modeling. I’m excited to finally be able to focus on that.

If I did it again, I’d probably spend more time building relationships outside of work, but everyone always has ideas on how to fix things – after the fact.

What I am extremely happy about though is not having to be so obsessed about my diet. At first it wasn’t that big of a deal, but when I hit 20, staying in shape became quite a challenge. My mornings were full of squats and crunches because my waist always seemed to sneak up on me. I even gave up eating breakfast and lunch to keep my weight within limits.

Now that I’m not modeling, that workout area in my loft is beginning to collects dust, and I’ve gone back to eating breakfast. However, I still find myself catching my reflection in the mirror. It can be the simplest thing- a tiny loss of definition on my butt, or the loss of my six pack abs, and I start having an anxiety attack. Whenever that happens I breath, tell myself I’m beautiful and grab a piece of fruit.

Modeling is everything it’s made out to be, but I think I’m over that now.

Your Natural Beauty Routine Broken Down



By Jessica Sepal – The Healthy Life

What we put on our skin is absorbed into our body almost as readily as the food we eat, so I think it’s important we pay just as much attention to what’s in our skincare products as we do to what’s in our food. I love using natural products – and even items you can find in your kitchen – whenever I can. These are my top natural beauty tips.

– For my hair, I love using cold-pressed coconut oil as a moisturising mask. It works wonders and smells amazing too.

– When I have a blemish, I use apple cider vinegar dabbed onto cotton wool – it takes care of them in a flash!

– I love a DYI face mask made from oats, water and lemon or avocado – I have several great recipes in my book, The Healthy Life.

– Throw chia seeds and goji berries into your smoothie for healthy fats and added skin glow!

– Hair needs nourishment from foods: good fats such as avocado, fish, seeds, salmon and protein found in fish/chicken/eggs/meat. Increasing your intake of greens will also give your hair the minerals needed for growth and strength. The Healthy Life contains recipes that help you beautify from the inside out.

– Green juice is also a great beauty treatment. Try packing in as many greens as you can to meet your daily serving and boost your beauty too.

Is Selling Sex Dirty?



By Margretta Sowah

“To be commercial or to be creative? Why cant it be both?.”

They say too much of a good thing is bad for you. Creativity, like a bashful lover, is an elusive force – she creeps in the night and leaves in the morning. The world is full of drama and intrigue; things are happening every day. After discussing the power of consumerism, as most do, right? with a friend we came to the conclusion that creativity and commercialism are no longer seen in the same vein. Once upon a time the art of making money was looked upon as a creative achievement – and it is, in a secular sort of way – but now, with the rise of smart technology and customisation, it is not enough to be profit driven or too idealistic. With the right balance brands (and people) can utilise the power of commerce and capitalism. There is no shame in being creative and commercial. To put it in a different way; you can’t have your cake and eat it too but you can sure as hell lick the spoon…

‘Brash cash’ and all that

I don’t think I know anyone who would describe Kim Kardasian as a ‘creative’ person. Business savvy with a hell of a lot of social prowess; yes, but not innovative. We can’t be everything to everyone. Mrs West is on the tip of our tongues for one real reason – her persona, and by that I mean how she spends her life. Such associations include her overpublicised relation with sexual, monetary and the Elizabeth-Taylor-in-Cleopatra circa 1963 fame. With 49.1 million followers on instagram, surpassing Beyonce by a million followers or so, it was no surprise the self-professed Queen of Selfies released a book of supposedly candid intimate photos, spanning a nine year period. The visual autobiography, “Selfish”, launched in May 2015 with much hype surrounding the reality star’s most indulgent and revealing body of work… sans her golden performance in a sextape with Rnb star Ray J.

The Karadasians are a prime example of the ‘brash cash’ demographic. Believing in business being solely about selling profitable benefits, everyone in the Karadasian/Jenner clan is involved in some sort of enterprise. Whether it is their DASH store, a new App, clothing line or even Robert’s ‘Arthur George’ socks, each one is cashing in. Kim’s App, Kim Karadasian: Hollywood has grosses over an estimated 59 thousand daily. Would you call that a creative endeavour? Some would say yes. The App, in my opinion, doesn’t seem to be stemming from a place of concept but rather capitalising on a moment. No disrespect to the family. As Wendy Williams has said, there are only so many places in Harvard.

Wearing it well

Rick Owens stole Paris Fashion Week. Headlines like, “What you need to understand about those ‘human backpacks’ gave the controversial and unexpected performance art a runway show. Rick told Dazeddigital.com, “All the women in my life are formidable. I have seen them all step up to handle adversity with grace […] Straps can be about restraint but here they are all about support and cradling. Straps here become loving ribbons”, with the show being an ode to “nourishment, sisterhood/motherhood and regeneration; women raising women, women becoming women and women supporting other women.”

The spectacle had the audience focussed on models walk down the runway with other women strapped upside down to their bodies – a visual and emotional jolt of reality, too heavy and heaving to escape. In the case of semiotics (the study of signs and symbols) having women wear women surely has feministic – which is commercial as an ideology – and regressive implications. No doubt there would be more heated reactions if it was a male model with a woman as backpacks. Sexism would rear its commercial head and plant seeds no amount of creativity could cover. Yes, I said itit had to be said (see on youtube; Chris Rock – Kill the Messenger). Once again the fetishism of lesbians is glorified where the homosexual image is downplayed and even pigeonholed to being ‘camp’.

All work, all play

So the news and panties dropped on Playboy Enterprises Inc.’s direction for their premier magazine, Playboy. Beginning in 1972, 7 million issues have been distributed monthly to 1.25 million today, according to the Los Angeles Times. Most have heard of the Playboy mansion and the man of the manor, Hugh Hefner. The infamous ‘grotto’ has made this adult entertainment magazine as sought after as the women who pose for their Centrefold editions – Kim Karadasian is a good example, though personally Pamela Anderson was one of my favourite covers.

Suffering from nostalgia, Playboy magazine wants to focus on content and culture rather than ‘designer va(g)inas’. Playboy editorial director Jimmy Jellinek told the Los Angeles Times; “You could tell by looking at it, the carpets had gotten a little bit musty. We made a conscious decision two years ago that we needed to make some profound changes to the aesthetic and construction of the magazine.”

Whether Playboy ups their content game or not, there will always be a need for… gratification, in different forms. Being commercial – as some would call Playboy – is not a dirty word anymore. There are so many new and exciting opportunities to make money in this world. Some focuses on concept, some focuses on cash. We can have both. We, as a society, are not necessarily concerned with origins either, despite the new age-y need for knowing everything. Whatever happened to ignorance is bliss?

Some of us don’t want honesty, we just want beautiful things. In my opinion there are far dirtier words than commercialism or capitalism. These include: repression, intolerance, and ignorance. Whether commercial or creative, we can all capitalise on the available resources and come out on top… if that is your position of choice.